Sharing a Community’s Identity & Growth for the
Downtown Lincoln Association

Zora Nova Design Agency spearheaded a transformative initiative with Downtown Lincoln Association (DLA), a 501(c)3 non-profit committed to fostering the vitality and economic development of downtown Lincoln, CA. Working collaboratively, we embarked on a mission to redefine DLA's brand, updating their messaging, aligning it with the dynamic needs and expectations of today's audience. Embracing Lincoln's small-town charm while aiming for growth, we crafted a new brand identity that resonates with the community's values and aspirations. We refreshed their website features a modern design while preserving the small-town feel, aligning with DLA's mission to maintain Lincoln's unique charm. Making sure we design their website to be used easily on mobile, we gave it personality with the tagline "Discover the Charm." The website invites local Lincoln residents, and other visitors to explore the character and allure of the downtown Lincoln business area, showcasing its rich heritage and vibrant atmosphere, with restaurants, plazas, city hall and museum. Our comprehensive approach included strategic SEO implementation and digital marketing strategies tailored to capture keywords and enhance DLA's online visibility. The website is used by local residents to find new activities for the family, posting events, farmers market, and other fun activities, making it accessible to social media like Facebook and Instagram. By integrating contemporary design elements with a nod to tradition, we've positioned DLA as a beacon of community pride and economic prosperity, poised to attract both residents and visitors alike.