How can I drive referrals to my website in the Sacramento area?
Answer
Okay. So, what do I do to drive offline referrals to my business uh website in the Lincoln area or Sacramento area? So, if you're an entrepreneur, you're out there doing different types of networking opportunities, right? Uh, and some of those are not done digitally. They're done in person. So, how do you get that traffic to go back to your website? Um, and some of the things you could do is just putting uh your website on your business card or a flyer or even uh apps now that will have people that people can scan to get your information, your contact information, your uh your signature. So all those make sure that you have your website linked on there somewhere, right? Because people will use that as a way to one see what your business is about, see if you're an authority in that space and also just legitimate business. I mean, there's a lot of fraud uh situations out there and people will use your website just to see if you're a real business.
Uh so that's one way. Another way is you're going to a networking thing or you're part of a networking group, have them add your website to their website, right? So, like the Chamber of Commerce, if you're listed in their their directory, um have it linked to your website. So, that way you're driving traffic through different channels. And then if they Google your business, sometimes your site might not get a lot of traffic, but the chamber website gets a lot of traffic. So, that's going to help drive more traffic back to your website.
Uh but I would say if you can get your referrals from other website pointing back to your site, then that's a good way to kind of build that uh authority within your space. Another one is like if you write blogs, if you have someone that uh has a website that wants you to put information on their website, right?
Summary
Alex Phung recommended several methods for driving offline referrals to a business website, including placing the website URL on business cards, flyers, and digital apps (00:15:19). They also suggested having networking groups or organizations, like the Chamber of Commerce, link back to the business's website to leverage their higher traffic and enhance legitimacy (00:16:49).
Alex Phung explained that building domain authority involves getting referrals and links from other websites back to one's own site (00:18:17). They suggested contributing blogs to other websites to drive traffic and improve authority. They noted that domain authority is more critical for national businesses than for those focused on local business (00:16:49).
