Alex Phung highlighted reputation management as a commonly overlooked aspect, emphasizing the importance of actively seeking and replying to customer reviews, both positive and negative. They noted that responding promptly to reviews signals engagement to Google and customers. Alex Phung warned that ignoring bad reviews can be detrimental to a business.

Alex Phung identified home service industries (e.g., plumbing, HVAC, landscaping) and restaurants/cafes as the easiest to succeed in digital marketing due to immediate local needs, high visual content potential, and urgent demand. They noted that health and wellness industries also perform well due to their ability to create engaging content. Conversely, Alex Phung stated that real estate agents and mortgage industries are more challenging, requiring a longer-term strategy to build trust due to the sensitive nature of financial and legal advice.

Alex Phung recommended focusing on hyper-local targeting for promoting a business, particularly in areas like Plaster County and Sacramento. They advised emphasizing cities where the business is located, expanding outwards in a 10-15 mile radius for Google SEO and geo-targeted ads on Facebook and Instagram. Alex Phung also stressed the importance of community involvement, such as partnering with non-profits, to build trust, and ensuring listings on local directories to drive website traffic.