How important are Google reviews?

Answer

So, how important are reviews on your Google business profile? Reviews are used to help a couple ways. One, to show that other people have used your business. So, it's social proof, right? letting people know that when they purchase your product that other people have used your uh have used them before and it's gotten a good response from it. So, it's important to get those reviews. And then two, it's also a great way to put in keywords for your industry. So, if I'm saying, you know, I use Zoranova for web design or social media marketing and they do a fantastic job. Somebody might Google, you know, web design, fantastic website design, and those things can get keyword in your Google search and show your business. So, it's crucial get as many Google reviews as you can and it's not always important to get five stars because it's not real realistic to get perfect uh Google reviews.

Summary

Alex Phung stressed that setting up a Google Business Profile is crucial for local businesses to be found, as it has replaced traditional phone books (00:11:42). They also highlighted the importance of Google reviews for social proof and keyword integration, which can enhance visibility in search results, noting that a mix of ratings, not just five stars, is acceptable (00:10:28).