Should I link my website on my prints for my Sacramento area business? - Zora Nova Agency

Answer

So, how important is it to have my website on my print materials? I would say it's a great way to track your print materials um effectiveness, right? The good thing about digital uh marketing is that you have analytics. So when you put out a coupon and it has a QR code going back to your website, you could make it so that it goes back to a very specific spot on your web page. Typically create a landing page for that. And then you can see, hey, this promotion at the grocery store is working or this promotion that I have uh to a certain area is working better.

So you can use that information to provide better marketing uh um opportunities, right? So I would say take advantage of that. Anytime you put any printed materials, coupons, flyers, QR codes, and all that, tie it back so you can look at the analytics and see how well it's working for you.

Summary

Alex Phung advised including coupons and promotions on a website, especially for retail or product-based businesses, and during holidays or tax season for service-based businesses (00:18:17). They also emphasized the value of placing website links and QR codes on print materials like coupons and flyers to track their effectiveness through analytics and drive traffic to specific landing pages (00:19:47).