What Are Some New Digital Marketing Tools and Opportunities in 2025?
Welcome to another Q&A session where I answer questions from y'all on the internet.
Today's question is:
Question: "What Are Some New Digital Marketing Tools and Opportunities in 2025?"
So the new tool in digital marketing for 2025 is AI. I mean, AI is taking over a lot of ways that people are finding your business, right? So AI overview now that you see on Google searches, someone who types in a question, instead of taking you to your website, it gives you a brief overview of the data it's gathered, right?
Being able to be in a position where you're answering those questions and helping AI provide the answer, you're gonna be, you know, the the leader or the the knowledge person or the the authority in that space. So making sure that you or your website provides all that information so that Google AI can gather that and provide that information to your customer.
I think that's a big one. And then also giving tools now with AI for small business to be able to do things for you, like help you with ads and videos and social media posts. So all those are tools that have come within the last year, really helping small business.
Summary
Alex Phung highlighted that the digital marketing industry is rapidly evolving, with AI-driven tools like ChatGPT & Google AI Overview creating new, affordable opportunities for small businesses. They explained that AI can assist with content creation, ad development, and social media posts, making tasks previously requiring extensive training more accessible. Alex Phung also emphasized the continued importance of hyper-local SEO, prioritizing "near me" searches on Google, and leveraging video content across platforms like TikTok, Instagram, Facebook, and YouTube Shorts. Additionally, Alex Phung noted the growing significance of voice search optimization, ensuring businesses are discoverable through tools like Alexa, Siri, and Google Assistant.
