What is The “Winning Combo” of Digital Marketing Strategies in 2025?
Welcome to another Q&A session where I answer questions from y'all on the internet.
Today's question is:
Question: "What is The “Winning Combo” of Digital Marketing Strategies in 2025?"
Answer from Alex - Zora Nova Agency
“So the idea combination, of services for small business,
in digital marketing are the top three, right? Websites, SEO, and paid ads. Okay? Website is a non-negotiable. You have to have a digital presence and control the message about your business. and the only way to do that is to have your own website and have your content on that website, period.
Okay. SEO, how you control how search engines look for you is done through SEO, right? So you have to be able to have that optimized so that engines can read your content, make sense of it. And then AI now, so it's optimizing it for both SEO and AI to be able to read the content and show customers what you're about.
And then the last one is paid ad, right?
Google is pay-to-play. I mean, they're providing a free service, but at the end of the day, they are still business. So you have to be able to advertise your business through Google Ads.”
Summary
Alex Phung stated that successful digital marketing for small businesses requires a holy trinity of website, SEO & Google Ads, a balance between visibility and conversion, emphasizing the non-negotiable need for a professional, mobile-friendly website. They recommended pairing a strong website with local SEO, including a Google Business Profile, to ensure local discoverability. Alex Phung also suggested incorporating Google Ads and advised working with a local marketing agency to leverage their expertise and local network.
