What industries are easy to succeed in digital marketing? And what are the challenging ones?
Welcome to another Q&A session where I answer questions from y'all on the internet.
Today's question is:
Question: "What industries are easy to succeed in digital marketing? And what are the challenging ones?"
Answer from Alex - Zora Nova Agency
“Yeah. what industry is the easiest to succeed, with digital marketing and then what are the most challenging?
I'd say that the easier ones, are the home service, industries. Things like plumbing, HVAC, landscaping, are just great example because there's an immediate need or an urgent need and they want to stay local. They want to be able to talk to somebody local, have that person come out, within a certain amount of time.
Restaurants and cafes also do really well because again, it's highly visual, and there's a lot of content that you can create for social media showing drinks and specialty items on the menu. those are easy, and health and wellness. Again, those are things that you can create content for and videos to of broadcast what you're about.
Then I think the harder ones, are real estate agents or mortgage. Those are a much more long-term strategy. It's hard to create content for that, because people are not always gonna take advice from any random, source on internet, especially when it comes to your money, finance, legal. those are much more competitive and it takes a longer strategy to be able to build trust.”
Summary
Alex Phung identified home service industries (e.g., plumbing, HVAC, landscaping) and restaurants/cafes as the easiest to succeed in digital marketing due to immediate local needs, high visual content potential, and urgent demand. They noted that health and wellness industries also perform well due to their ability to create engaging content. Conversely, Alex Phung stated that real estate agents and mortgage industries are more challenging, requiring a longer-term strategy to build trust due to the sensitive nature of financial and legal advice.
